The Expo was abuzz with numerous topics of education, discussion, and conversation. Most impressive and exciting from my perspective, however, were four key areas:
1) Impending Federal involvement in the regulation of the dietary supplement industry
2) Sustainability, and the use of this goal as a marketing strategy
3) GMO: future propositions and the effects on this market and the conventional market
4) Cause Marketing: Using charity to pad the bottom line, with a conscience
Look for more of my points of view to come in interviews, discussions, and articles exploring these topics here on this site and in industry publications!
In addition, I always look forward to seeing the progress made by Vitamin Angels in their mission to alleviate micro-deficiency in children worldwide. I love to support this organization and encourage individuals and businesses alike to do the same. So much can be done for so many even with a minimum donation. Please check it out here at Vitamin Angels
Amber at AmberLynnVitale